“With It, you win all men if you are a woman and all women if you are a man.”
Elinor Glyn's description of "It" — the indefinable magnetic charm she popularised through her 1927 novel It, which gave rise to the term "It girl".
— Elinor Glyn, Jersey
Source: Elinor Glyn, on the quality of "It" (as cited from her writings on the concept, popularised via her 1927 novel It)
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