Basketball has deep roots in Southeast Asia. The Philippines has one of the longest basketball cultures in Asia — the sport arrived with American colonizers in the early 1900s and became the national sport. The Philippines Basketball Association (PBA) is the second-oldest professional basketball league in the world after the NBA. Indonesian basketball has grown rapidly, with the IBL attracting fans and investment. Vietnam, Thailand, and Cambodia have all seen increased basketball participation and viewership over the past decade.
The NBA has invested significantly in Southeast Asian markets. The NBA App and NBA League Pass are available across the region, and broadcast partners carry games in multiple languages. The time zone difference means NBA games tip off in the morning in Phnom Penh — East Coast games start around 7–10 AM Cambodia time (ICT, UTC+7), while West Coast games can start as late as 12 PM or 1 PM local time. This actually makes the NBA one of the more accessible American sports leagues to follow in Southeast Asia, since games do not require staying up through the night.
The ASEAN Basketball League (ABL) provides regional professional basketball, featuring teams from Cambodia, Thailand, the Philippines, Singapore, Malaysia, and Indonesia. Cambodian basketball has produced players who have competed at the Southeast Asian Games level, and courts can be found throughout Phnom Penh and Siem Reap, from community centers to private clubs. Basketball streetball culture has grown particularly in urban areas, with pickup games visible in most major Cambodian cities.
For new fans in Cambodia looking to start following the NBA: start with highlights on YouTube (the NBA's official channel posts game highlights within hours), then try watching a full game during the weekend when time is flexible. The NBA App offers live scores and play-by-play in multiple languages. For team selection, many Southeast Asian fans gravitate toward the Golden State Warriors (for Curry's shooting artistry), the Los Angeles Lakers (for LeBron), or the San Antonio Spurs (for Wembanyama's historic rookie seasons). Pick a team early — having a stake in the outcome makes every game more engaging.